Green2Grow
Erasmus+
Advancing Skills, Sustainability, and Innovation in the European Tourism Ecosystem.
Wisefour is proud to participate as a partner in Green2Grow, an EU-funded initiative that strengthens sustainability, skills development, and innovation within the tourism sector. As the global tourism landscape undergoes rapid transformation, Green2Grow supports the industry’s transition toward greener, more resilient, and future-oriented practices.
Empowering the Tourism Sector Through Sustainability and Skills Development
The project focuses on addressing the skills gap that prevents many tourism professionals, Destination Management Organizations (DMOs), and community stakeholders from effectively adopting sustainable and circular economy practices. Through collaborative research, training design, and capacity-building tools, Green2Grow equips the tourism ecosystem with practical methodologies that support responsible growth and long-term environmental stewardship.
Green2Grow’s mission includes:
Enhancing sustainability competencies across tourism professions
Promoting green practices and circular economy models
Supporting DMOs through targeted training and upskilling pathways
Encouraging responsible travel and eco-conscious decision-making
Facilitating knowledge exchange and best-practice sharing across Europe
Introducing the Green2Grow VET Programme: Building Skills for a Sustainable Tourism Future
A key component of the project is the upcoming Green2Grow Vocational Education and Training (VET) Programme, developed under Erasmus+. This initiative responds to the sector’s urgent need for new skills, innovative digital tools, and green practices.
The VET Programme will provide hands-on, targeted training for tourism professionals, DMOs, local authorities, and community stakeholders across Italy, Bulgaria, Cyprus, and the wider European region.
What Participants Can Expect
The training curriculum focuses on the practical competencies required to navigate tourism’s green and digital transition. Core areas include:
Green Skills
Sustainable destination management
Regenerative tourism approaches
Biodiversity protection and environmental stewardship
Digital Innovation
Smart tourism tools and data-driven decision-making
Digital storytelling
Technology adoption for more efficient, visitor-centric services
Capacity Building
Leadership and collaborative governance
Project management
Stakeholder engagement and community-driven tourism development
Who Can Join
The Green2Grow VET Programme is open to:
Tourism operators and SMEs
Local and regional DMOs
Municipalities and public agencies
Civil society and community groups
Stakeholders across the tourism value chain
Young professionals and students interested in sustainable tourism
Why Participate
The programme offers an opportunity to:
Gain practical skills aligned with Europe’s green and digital priorities
Strengthen professional networks across the Mediterranean and EU
Access training that supports EU-recognized certification pathways
Contribute to shaping a smarter, greener, and more resilient tourism model
What Comes Next
The first training sessions will launch in the coming months, featuring a combination of:
Online learning modules
Interactive workshops
On-the-ground activities tailored to local and regional needs
Full schedules, registration details, and participation guidelines will be announced soon.
Discover More
The official project website is now live, offering updates, resources, and opportunities to engage with Green2Grow:
Explore the Green2Grow website: www.green2growproject.eu
Start Date 1/9/2024 – End Date 31/8/2026
The project is co-funded by the European Commission, and by the Erasmus + KA2 Lifelong Learning Program.
Project Number:
