creative industries

According to Cultural Times, a recent report published by UNESCO, the cultural and creative industries generate more than 2 trillion dollars in revenue annually – a figure larger than the economies of Brazil, Canada, and Italy combined – and employ nearly 30 million people worldwide.

Creative industries including advertising, architecture, fashion, publishing, and software development all demand a strong audience connection, in order to remain relevant and successful – globally. The creative class is often a driving force behind urban development and innovation, as well as an important employer for many people.

Governments are increasingly realizing the value of the cultural and creative economy as a source of employment, money, and public participation – and this is why they try to enhance the creative economy by encouraging innovation.

In every country, the creative and cultural industries can bring a sense of meaning to both artists and audiences. Yet, there are relatively few viable models available for sustaining creative economies.

Despite the fact that the digital transformation of the creative industries began many years ago, governments are still fighting to find ways for creators to be able to share their work efficiently.