Digital Transformation & COVID-19

In a world that is rapidly changing, the need for innovation and digital transformation, in general, is imperative for companies and organizations to survive.

The COVID-19 period.

At the same time, the COVID-19 outbreak has already created and still generates many challenges that companies need to overcome.

Coronavirus 2020

The importance of Digital Tranformation

More specifically, the corporate world needs to deal with market pressures, customer expectations and supply chain disruptions. Under these circumstances, companies rely on digital solutions more than ever before.

Several researches point to Digital Transformation, as the answer to many issues and obstacles faced by companies, even before the pandemic era. However, the impact of COVID-19 makes this transformation no longer a choice but a necessity of significant importance.

We all witnessed a sudden demand to work from home as a consequence of the pandemic. This need stands as a recent example of how COVID-19 impacts the acceleration of Digital Transformation within organizations. 

There is no doubt that work from home requires the appropriate hardware and software equipment. But were companies and employees prepared and trained to use the new digital tools effectively?

Digital Innovation

New era, new mindset!

It is a fact that Digital Transformation is not based on a unilateral approach. In other words, it is not a one-time process. On the contrary, we are talking about an ongoing process of restructuring the ways a company functions, plans, communicates or even “thinks”.

An often misconception about Digital Transformation is that it only refers to a technical level of change. However, the truth is different.  Experts claim that a company has to transform as a whole and adopt a new mindset. Managing strategies and the company’s culture and people are also vital elements for this transformation.

Apart from businesses, the European Union itself is working towards Digital Transformation. More specifically, the EU establishes a digital framework that aims to benefit citizens, businesses, but also the environment.

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