Our society is rapidly evolving. The pandemic has created a sense of loneliness and isolation undermining confidence in many people’s everyday lives. Nowadays, many of us have had far less contact with our loved ones. On the one hand, technology is enabling healthcare professionals to see more patients without the need to travel, but on the other hand, convenience and cost efficiencies are driving more and more activities online.
Loneliness & Stress
“How could we inspire our friends, family, coworkers, communities – and ourselves to form meaningful connections?”
Workplaces are changing too, and we all need to embrace this transition while creating and maintaining important connections with our coworkers, as many are adapting to home and hybrid working.
Mental Health Awareness Week that is happening between 9 to 15 May 2022, focuses on a phenomenon that concerns many people: Loneliness.
Humans are social beings and being “connected” is another essential survival strategy that is more helpful to us in the pandemic than “fighting, fleeing, or freezing”.
When we have social support, it’s easier to take action in an emergency. But it’s not easy staying “socially connected” yet “physical distanced” in an infectious disease outbreak.
Acts of kindness, compassion and caring are needed more now than ever. Compassion and empathy promote well-being and we know social support acts as a buffer against difficult times.
Understanding stress and distress responses is an important way to “normalise” our feelings, and the actions of others.
Clear, compassionate action and transparent communication from governments are also important. These things increase a sense of safety and potential for people to follow public health advice.
Crisis communication principles say messages are most likely to be effective when they are clear, credible and interactive, shared consistently, and targeted to community groups.
The public may feel the need to seek information to manage their anxiety, but distressing content can also increase their feelings of stress, confusion, and a lack of control, impacting their ability to take action.
The media play a critical role here!
Accessing trustworthy, reliable information through these channels is important so people know what action to take and where they can go for help.
Individual and community empowerment comes from having choice, voice, and control. This promotes the confidence to respond to an emergency, as well as resilience, hope and the ability to cope.
Communities that are empowered to play an active role in disaster response actually recover better, with lower rates of post-traumatic stress.
Our team use cutting-edge models, processes and technology to drive new value for every individual or/and team.
Find out more!